Name: Invisible Marketing: A Hidden Tool for Connecting With Consumers Through Licensing (en Inglés)
Price: 64205.00 COP
Availability: InStock
Author: Jeff Lotman
ISBN: 9781544507248

portada Invisible Marketing: A Hidden Tool for Connecting With Consumers Through Licensing (en Inglés)

Formato

Libro Físico

Editorial

Lioncrest Publishing

Autor

Jeff Lotman

Año

2020

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Blanda

ISBN13

9781544507248

Categorías

Marketing directo

Invisible Marketing: A Hidden Tool for Connecting With Consumers Through Licensing (en Inglés)

Jeff Lotman (Autor) · Lioncrest Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Invisible Marketing: A Hidden Tool for Connecting With Consumers Through Licensing (en Inglés)"

Ask the CMO of any consumer packaged goods company and they’ll tell you: their industry is extremely competitive. When you’re using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge. Everyone is looking for an edge, and yet there’s one area of marketing that remains largely unexplored. In fact, according to Jeff Lotman, it’s almost invisible. What is this form of marketing with such untapped potential? Brand expansion through licensing. Most people want nothing to do with licensing because they think it means slapping their logo on a product or letting a third party run amok with their brand. In Invisible Marketing, Jeff shows you the true promise of licensing: creating new entry points for people to discover your brand. With proper licensing, you’ll outflank the competition by entering into unexplored categories and connecting with new customers. By following Jeff’s step-by-step process and learning from the success stories of well-known brands, you’ll also be equipped to deepen the relationships with your existing customers.