Invisible. What to Do When AI Erases Your Business (en Inglés) - Michael J Goldrich

Your customers are already asking AI where to go, what to buy, and who to hire. If your business isn't in the answer, you never existed.

Right now, millions of people skip Google entirely. They ask ChatGPT, Perplexity, or voice assistants for one recommendation. Not a list of ten options. One answer. One decision. And they move on without ever visiting your website.

If you run a business, lead a marketing team, or own a company where customers research before they spend, this shift changes everything for you.

A great website won't save you. Five-star reviews won't save you. Years of SEO work won't guarantee that AI knows your name. And if AI doesn't know your name, a growing number of buyers will never find you.

This book gives you the exact playbook to fix that.

You'll get a step-by-step system for showing up when AI answers the questions your customers are asking. No technical background needed. No jargon. Just clear actions you can start taking this week.

Inside, you'll discover:

You'll also learn how to make this work stick:

The book uses the hotel industry as its primary case study because the stakes are razor-sharp. An unsold room tonight is revenue gone forever. That urgency creates powerful lessons. But every framework applies directly to your business. Swap the word "guest" for "customer," and every strategy works the same way.

Research shows only 16 percent of businesses actively track how they appear in AI-generated answers. That means 84 percent are watching customers vanish with no explanation.

The window to get ahead is open right now. This book shows you exactly how to step through it before your competitors do.