Name: Killer Brands: Create and Market a Brand That Will Annihilate the Competition (en Inglés)
SKU: 1853220
Price: 57920.00 COP
Availability: InStock
Author: Lane, Frank
ISBN: 9781598691238

Formato

Libro Físico

Autor

Frank Lane

Editorial

Adams Media

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

Dimensiones

21.4x14.2x1.5 cm

Peso

0.26 kg.

ISBN

1598691236

ISBN13

9781598691238

Categorías

Emprendimiento y emprendedores
Ventas y marketing

Killer Brands: Create and Market a Brand That Will Annihilate the Competition (en Inglés)

Frank Lane (Autor) · Adams Media · Tapa Blanda

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Reseña del libro "Killer Brands: Create and Market a Brand That Will Annihilate the Competition (en Inglés)"

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!