Name: Kongish: Translanguaging and the Commodification of an Urban Dialect (Elements in Applied Linguistics) (en Inglés)
Price: 131724.00 COP
Availability: InStock
Author: Lee, Tong King
ISBN: 9781009281133

portada Kongish: Translanguaging and the Commodification of an Urban Dialect (Elements in Applied Linguistics) (en Inglés)

Formato

Libro Físico

Autor

Tong King Lee

Editorial

Cambridge University Press

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.14 kg.

ISBN13

9781009281133

Categorías

Lingüísticas

Kongish: Translanguaging and the Commodification of an Urban Dialect (Elements in Applied Linguistics) (en Inglés)

Tong King Lee (Autor) · Cambridge University Press · Tapa Blanda

Libro Físico

$ 131.724

$ 219.540

Ahorras: $ 87.816

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 13 de Junio y el Jueves 27 de Junio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Kongish: Translanguaging and the Commodification of an Urban Dialect (Elements in Applied Linguistics) (en Inglés)"

This Element introduces Kongish as a translingual and multimodal urban dialect emerging in Hong Kong in recent years and still in the making. Through the lens of translanguaging and linguistic commodification, and using the popular Facebook page Kongish Daily as a case in point, the study outlines the semiotic profile of Kongish. It examines how Kongish communications draw on a full range of performative resources, thriving on social media affordances and a creative-critical ethos. The study then turns to look at how Kongish is commoditized in a marketing context in the form of playful epithets emplaced on locally designed products, demonstrating how the urban dialect is not merely a niche medium of communication on social media, but has become integral to commercial, profit-driven practices. The Element concludes by challenging the proposition that Kongish must be considered a 'variety' of English, arguing instead that it is an innominate term embodying translanguaging-in-action.