Name: licensing in international strategy: a guide for planning and negotiations (en Inglés)
Price: 439979.00 COP
Availability: InStock
Author: Contractor, Farok J.
ISBN: 9780899300245

portada licensing in international strategy: a guide for planning and negotiations (en Inglés)

licensing in international strategy: a guide for planning and negotiations (en Inglés)

Formato

Libro Físico

Autor

Farok J. Contractor

Editorial

Quorum Books

Año

1985

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Dura

Dimensiones

24.2 x 15.8 x 2.6 cm

Peso

0.63 kg.

ISBN

0899300243

ISBN13

9780899300245

Categorías

Finanzas
Negocios internacionales

licensing in international strategy: a guide for planning and negotiations (en Inglés)

Farok J. Contractor (Autor) · Quorum Books · Tapa Dura

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Reseña del libro "licensing in international strategy: a guide for planning and negotiations (en Inglés)"

This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.