Name: Madison Avenue Revisited: The Verdict on the Advertising Industry Is Murder, Not Manslaughter (en Inglés)
Price: 80952.00 COP
Availability: InStock
Author: Farmer, Michael
ISBN: 9781918215113

portada Madison Avenue Revisited: The Verdict on the Advertising Industry Is Murder, Not Manslaughter (en Inglés)

Madison Avenue Revisited: The Verdict on the Advertising Industry Is Murder, Not Manslaughter (en Inglés)

Formato

Libro Físico

Editorial

Lid Publishing

Autor

Farmer, Michael

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9781918215113

Madison Avenue Revisited: The Verdict on the Advertising Industry Is Murder, Not Manslaughter (en Inglés)

Farmer, Michael (Autor) · Lid Publishing · Tapa Blanda

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Reseña del libro "Madison Avenue Revisited: The Verdict on the Advertising Industry Is Murder, Not Manslaughter (en Inglés)"

This is a critical, deep-dive examination into how the advertising industry's media function collapsed from a profitable, integrated department during the Golden Age of Advertising into today's fragmented, less effective, and often opaque business. Authored by industry veteran Michael Farmer, the book systematically traces the decline, starting from the era when media was a low-status but high-profit "back office" activity fuelled by 15% commissions, to its current state marred by technological complexity, financial mismanagement, and a lack of C-Suite leadership.Farmer meticulously dissects the core issues plaguing modern media operations, including the economic realities of agencies, their staffing and metrics, and the pernicious influence of the 'Shareholder Value' mindset that prioritized short-term cost-cutting over long-term efficacy. Crucially, the book also delves into the future, analysing the transformative potential and concurrent challenges posed by Artificial Intelligence (AI) in the media world.,