Name: Making sense of social media ROI: A short guide focused on sales, marketing and strategy (en Inglés)
SKU: 60512925
Price: 53761.00 COP
Availability: InStock
Author: Marco-Serrano, F.
ISBN: 9781495394027

portada Making sense of social media ROI: A short guide focused on sales, marketing and strategy (en Inglés)

Making sense of social media ROI: A short guide focused on sales, marketing and strategy (en Inglés)

Formato

Libro Físico

Autor

F. Marco-Serrano

Editorial

Createspace

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.2 cm

Peso

0.06 kg.

ISBN13

9781495394027

Categorías

Ventas y marketing

Making sense of social media ROI: A short guide focused on sales, marketing and strategy (en Inglés)

F. Marco-Serrano (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Making sense of social media ROI: A short guide focused on sales, marketing and strategy (en Inglés)"

Social media ROI is the most discussed topic around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and the financial outcomes. So, if you are into social media and are interested in knowing what is social media ROI, how it fits into the strategy and objectives of your company, and want to understand how it should be calculated, then this is your starting point. Please note, this is not a how-to guide containing a list of metrics. Instead, this may be seen as your first stepping stone for understanding the financial return of social media.