Name: Managing and Leveraging Events (Routledge Advances in Event Research Series) (en Inglés)
Price: 866592.00 COP
Availability: InStock
Author: Nico Schulenkorf; Katie Schlenker; Hussain Rammal; Jon Welty Peachey
ISBN: 9780367428273

portada Managing and Leveraging Events (Routledge Advances in Event Research Series) (en Inglés)

Managing and Leveraging Events (Routledge Advances in Event Research Series) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Nico Schulenkorf; Katie Schlenker; Hussain Rammal; Jon Welty Peachey

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Dura

ISBN13

9780367428273

N° edición

Managing and Leveraging Events (Routledge Advances in Event Research Series) (en Inglés)

Nico Schulenkorf; Katie Schlenker; Hussain Rammal; Jon Welty Peachey (Autor) · Routledge · Tapa Dura

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Reseña del libro "Managing and Leveraging Events (Routledge Advances in Event Research Series) (en Inglés)"

This book explores and advances the latest concepts and developments in event management theory and practice.Drawing on the ever-growing event management literature - and supported by theories and concepts from parent disciplines - the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.