Name: Managing Tourism in a Changing World: Issues and Cases (en Inglés)
Price: 713481.00 COP
Availability: InStock
Author: Wojciech Czakon Rodolfo Baggio Marcello M. Mariani
ISBN: 9780415834179

portada Managing Tourism in a Changing World: Issues and Cases (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Wojciech Czakon Rodolfo Baggio Marcello M. Mariani

Idioma

Inglés

N° páginas

136

Encuadernación

Tapa Dura

ISBN13

9780415834179

N° edición

Managing Tourism in a Changing World: Issues and Cases (en Inglés)

Wojciech Czakon Rodolfo Baggio Marcello M. Mariani (Autor) · Routledge · Tapa Dura

Libro Físico

$ 713.481

$ 1.097.662

Ahorras: $ 384.182

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Managing Tourism in a Changing World: Issues and Cases (en Inglés)"

Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today's tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector.This book was originally published as a special issue of Anatolia.