Name: Market Research With Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics) by gã Â¼Nther, Martin, Vossebein, Ulrich, Wildner, Raimund [Hardcover ] (en Inglés)
Price: 202035.00 COP
Availability: InStock
Author: Gã Â¼Nther Martin" "Vossebein Ulrich" "Wildner Raimund"
ISBN: 9783658376499

portada Market Research With Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics) by gã Â¼Nther, Martin, Vossebein, Ulrich, Wildner, Raimund [Hardcover ] (en Inglés)

Formato

Libro Físico

Editorial

Springer Verlag Gmbh

Autor

Gã Â¼Nther Martin" "Vossebein Ulrich" "Wildner Raimund"

Idioma

Inglés

N° páginas

242

Encuadernación

Tapa Dura

ISBN13

9783658376499

Market Research With Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics) by gã Â¼Nther, Martin, Vossebein, Ulrich, Wildner, Raimund [Hardcover ] (en Inglés)

Gã Â¼Nther Martin" "Vossebein Ulrich" "Wildner Raimund" (Autor) · Springer Verlag Gmbh · Tapa Dura

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Reseña del libro "Market Research With Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics) by gã Â¼Nther, Martin, Vossebein, Ulrich, Wildner, Raimund [Hardcover ] (en Inglés)"

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.