Name: Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study (en Inglés)
Price: 95407.00 COP
Availability: InStock
Author: Ali Hammad
ISBN: 9783668072282

portada Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study (en Inglés)

Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Ali Hammad

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783668072282

Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study (en Inglés)

Ali Hammad (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study (en Inglés)"

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Hertfordshire, course: MS, language: English, abstract: Culture has a significant effect on businesses' operations, particularly the marketing mix of many multinational corporations.The aim of the report is to investigate the definition of culture, its source and its effect on the marketing mix of a company. Our study will centre on Whirlpool (a home appliance company from the US) and three of the markets in which it operates: India, UK and the home country USA. As the company produces many products, our focus will be on washing machines. Theories around understanding culture and product analyses such as Hofstede's cultural dimensions and the seven P's of marketing will be used to conclude what aspects of culture need to be studied carefully to successfully enter a new market.