Reseña del libro "Marketing problem of micro and small manufacturing enterprises (en Inglés)"
competition, marketing skill, and managerial capacity. The study addresses marketing problems of micro and small manufacturing enterprises, focusing only on the manufacturing plant and respective function. The study found out that the micro and small manufacturing enterprises has lack of understanding of setting marketing objectives, lack of appropriate co-ordination between marketing objectives and other objective of enterprises, lack of adequate knowledge about life style and personality of customers, lack of finance, insufficient credit facility, high collateral requirement by financial institutions, no competitive strategy for their business, lack of integrated approach toward pricing strategy and policy, lack of appropriate combination of different tools of promotion, lack of appropriate advertising budget, lack of information about genuine distributors, lack of appropriate planning and strategy relating to transportation, inventory, warehousing and Virtual absence of effective distribution network in the individual unit
