Name: Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)
SKU: 19197757
Price: 86101.00 COP
Availability: InStock
Author: Jeff Fromm; Christie Garton
ISBN: 9780814433225

portada Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)

Formato

Libro Físico

Editorial

Amacom

Autor

Jeff Fromm; Christie Garton

Año

2013

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

ISBN

0814433227

ISBN13

9780814433225

N° edición

Categorías

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)

Jeff Fromm; Christie Garton (Autor) · Amacom · Tapa Dura

Libro Nuevo Importado

Envío: 16 a 23 días háb.

$ 143.502$ 86.101

-40%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 5 unidades

$ 86.101

Llega entre el 30 Sep y el 13 Oct a Bogota, Cundinamarca. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (en Inglés)"

The jokes at the Millennials’ expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them--which goes far beyond having a Twitter account and a flashy advertising campaign.Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. Based on original market research, the insightful guide reveals the eight attitudes shared by most Millennials, including how they: • Value social networking and aren't shy about sharing opinions• Refuse to remain passive consumers but expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential, swaying parents and peers • Are not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.