Name: Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (en Inglés)
Price: 380883.00 COP
Availability: InStock
Author: Patricia H. Thornton
ISBN: 9780804740210

portada Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (en Inglés)

Formato

Libro Físico

Editorial

Stanford Business Books

Autor

Patricia H. Thornton

Año

2004

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Dura

Peso

0.90

ISBN

0804740216

ISBN13

9780804740210

N° edición

Categorías

Gestión empresarial

Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (en Inglés)

Patricia H. Thornton (Autor) · Stanford Business Books · Tapa Dura

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Reseña del libro "Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (en Inglés)"

Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing―its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.