Name: Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor) (en Inglés)
Price: 357434.00 COP
Availability: InStock
Author: William D. (Edt) Wells
ISBN: 9780805828122

portada Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor) (en Inglés)

Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

William D. (Edt) Wells

Año

1997

Idioma

Inglés

N° páginas

418

Encuadernación

Tapa Blanda

Peso

ISBN

0805828125

ISBN13

9780805828122

N° edición

Categorías

Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor) (en Inglés)

William D. (Edt) Wells (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor) (en Inglés)"

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.