Name: Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective (en Inglés)
Price: 725284.00 COP
Availability: InStock
Author: Li, Cong ; Stacks, Don
ISBN: 9781433125799

portada Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective (en Inglés)

Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective (en Inglés)

Formato

Libro Físico

Autor

Cong Li

Don Stacks

Editorial

Peter Lang Inc., International Academic Publi

Idioma

Inglés

N° páginas

170

Encuadernación

Tapa Dura

Dimensiones

22.6 x 14.7 x 1.5 cm

Peso

0.36 kg.

ISBN13

9781433125799

Categorías

Estudios empresariales: general
Ingeniería de las comunicaciones/las telecomunicaciones

Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective (en Inglés)

Cong Li (Autor) · Don Stacks (Autor) · Peter Lang Inc., International Academic Publi · Tapa Dura

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Reseña del libro "Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective (en Inglés)"

An organization can have a high number of likes on its Facebook page and lots of followers on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of likes and the number of followers to predict an organization's success even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.