Name: Media Strategies: Managing Content, Platforms and Relationships (en Inglés)
SKU: 55670187
Price: 441396.00 COP
Availability: InStock
Author: Jane Johnston; Katie Rowney
ISBN: 9780367718749

portada Media Strategies: Managing Content, Platforms and Relationships (en Inglés)

Media Strategies: Managing Content, Platforms and Relationships (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Jane Johnston; Katie Rowney

Idioma

Inglés

N° páginas

342

Encuadernación

Tapa Dura

ISBN13

9780367718749

N° edición

Media Strategies: Managing Content, Platforms and Relationships (en Inglés)

Jane Johnston; Katie Rowney (Autor) · Routledge · Tapa Dura

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Reseña del libro "Media Strategies: Managing Content, Platforms and Relationships (en Inglés)"

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.