Name: Multimodality: A Social Semiotic Approach to Contemporary Communication (en Inglés)
Price: 658597.00 COP
Availability: InStock
Author: Gunther Kress
ISBN: 9780415320603

portada Multimodality: A Social Semiotic Approach to Contemporary Communication (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Gunther Kress

Año

2009

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN

0415320607

ISBN13

9780415320603

N° edición

Categorías

Estudios de comunicación

Multimodality: A Social Semiotic Approach to Contemporary Communication (en Inglés)

Gunther Kress (Autor) · Routledge · Tapa Dura

Libro Físico

$ 658.597

$ 1.097.662

Ahorras: $ 439.065

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 12 de Julio y el Lunes 22 de Julio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Multimodality: A Social Semiotic Approach to Contemporary Communication (en Inglés)"

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.