Name: My Personal Brand: A Guide for the new Author or Soloist (en Inglés)
Price: 58884.00 COP
Availability: InStock
Author: Jennifer Lancaster
ISBN: 9780994510587

Formato

Libro Físico

Editorial

Power Of Words

Autor

Jennifer Lancaster

Idioma

Inglés

N° páginas

126

Encuadernación

Tapa Blanda

ISBN13

9780994510587

My Personal Brand: A Guide for the new Author or Soloist (en Inglés)

Jennifer Lancaster (Autor) · Power Of Words · Tapa Blanda

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Reseña del libro "My Personal Brand: A Guide for the new Author or Soloist (en Inglés)"

Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand and website. Yet this is not gravitational. Having a well-known personal brand means that news media and podcasters will start to chase you, instead of you chasing them. If in business, you may also start commanding premium rates. To be positioned well, to stand out in the market, it takes bravery. You'll want to capitalise on your superpower and learn how to position your brand. In this book, you will learn about crafting an origin story, why to have a customer-focused mission, and how to create a slogan. Your personal values and key messages will be central to your new personal brand - as authenticity is key.Learn how to get a personal brand style guide and media kit together.Find out the differences between print-on-demand publishing and private book sales funnelsExplore monetisation when blogging or publishingAnd score inside tips from this book writing coach and lifelong student of marketingUse the book's exercises to get all the elements together to form a cohesive Personal Brand.