Name: Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge new Directions in pr & Communication Research) (en Inglés)
Price: 191850.00 COP
Availability: InStock
Author: Pawel Surowiec
ISBN: 9780367405915

portada Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge new Directions in pr & Communication Research) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Pawel Surowiec

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9780367405915

Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge new Directions in pr & Communication Research) (en Inglés)

Pawel Surowiec (Autor) · Routledge Chapman Hall · Tapa Blanda

Libro Nuevo

$ 191.850

$ 295.154

Ahorras: $ 103.304

35% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 24 de Julio y el Viernes 09 de Agosto.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge new Directions in pr & Communication Research) (en Inglés)"

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland's national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs.Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.