Name: Nokia's Marketing Strategy- Analysis and Recommondations (en Inglés)
SKU: 62823174
Price: 91570.00 COP
Availability: InStock
Author: Janin Ropot
ISBN: 9783656530978

portada Nokia's Marketing Strategy- Analysis and Recommondations (en Inglés)

Nokia's Marketing Strategy- Analysis and Recommondations (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Janin Ropot

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783656530978

Nokia's Marketing Strategy- Analysis and Recommondations (en Inglés)

Janin Ropot (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Nokia's Marketing Strategy- Analysis and Recommondations (en Inglés)"

Research Paper (undergraduate) from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia's current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia's competitive advantages. It is going to provide an in-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia's chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia's alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentation such as Nokia's financial statements, market reports and public announcements relevant to the marketing strategy.