Name: Organizational Change, Innovation, and Consumer Behavior in the Digital Economy (en Inglés)
Price: 717157.00 COP
Availability: InStock
Author: Vladimir Simovic;Mehtap Özşahin;Alper Erturk
ISBN: 9798260014547

portada Organizational Change, Innovation, and Consumer Behavior in the Digital Economy (en Inglés)

Organizational Change, Innovation, and Consumer Behavior in the Digital Economy (en Inglés)

Formato

Libro Físico

Editorial

IGI GLOBAL SCIENTIFIC PUBLISHING

Autor

Vladimir Simovic;Mehtap Özşahin;Alper Erturk

Año

2026

Idioma

Inglés

N° páginas

406

Encuadernación

Tapa Blanda

Dimensiones

25.40 x 17.80 x 2.10 cm

ISBN13

9798260014547

Organizational Change, Innovation, and Consumer Behavior in the Digital Economy (en Inglés)

Vladimir Simovic;Mehtap Özşahin;Alper Erturk (Autor) · IGI GLOBAL SCIENTIFIC PUBLISHING · Tapa Blanda

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Reseña del libro "Organizational Change, Innovation, and Consumer Behavior in the Digital Economy (en Inglés)"

Marketing and consumer behavior in the digital era shape how modern businesses operate and compete. As digital technologies accelerate the pace of transformation, organizations must adapt their structures, strategies, and cultures to foster innovation and remain relevant. Consumer behavior evolves in response to increased connectivity, personalized experiences, and access to information, driving companies to rethink how they engage and deliver value. This environment highlights the need for organizations to be agile and customer-centric while leveraging innovation to meet shifting expectations in a digitally driven marketplace. Organizational Change, Innovation, and Consumer Behavior in the Digital Economy explores how organizations adapt to digital technology by implementing change and fostering innovation in their strategies, operations, and cultures. It examines how evolving consumer behaviors in the digital economy influence business decisions, customer engagement, and the creation of value. This book covers topics such as manufacturing, brand perception, and digital technology, and is a useful resource for marketers, business owners, engineers, academicians, researchers, and scientists.