Name: Outside Insight: Navigating a World Drowning in Data (en Inglés)
Price: 118971.00 COP
Availability: InStock
Author: Jorn Lyseggen
ISBN: 9781940858463

portada Outside Insight: Navigating a World Drowning in Data (en Inglés)

Formato

Libro Físico

Editorial

Ideapress Pub

Autor

Jorn Lyseggen

Año

2017

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

ISBN13

9781940858463

Categorías

Estrategias para la toma de deciciones empresariales

Outside Insight: Navigating a World Drowning in Data (en Inglés)

Jorn Lyseggen (Autor) · Ideapress Pub · Tapa Dura

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Outside Insight: Navigating a World Drowning in Data (en Inglés)"

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.