Name: Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (en Inglés)
Price: 522093.00 COP
Availability: InStock
Author: Rajagopal ; Behl, Ramesh
ISBN: 9783031404382

portada Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (en Inglés)

Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Rajagopal ; Behl, Ramesh

Idioma

Inglés

N° páginas

518

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 3.0 cm

Peso

0.80 kg.

ISBN13

9783031404382

Categorías

Emprendimiento y emprendedores
Gestión y técnicas de gestión
Ventas y marketing

Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (en Inglés)

Rajagopal ; Behl, Ramesh (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (en Inglés)"

This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation.Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adaptto agile strategies and integrate people, profit, and corporate citizenship behavior.