Name: Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line (en Inglés)
Price: 39896.00 COP
Availability: InStock
Author: Wayne Cerullo; Dennis Flynn; Scott Hornstein
ISBN: 9781091842908

portada Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line (en Inglés)

Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line (en Inglés)

Formato

Libro Físico

Editorial

Independently Published

Autor

Wayne Cerullo; Dennis Flynn; Scott Hornstein

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9781091842908

Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line (en Inglés)

Wayne Cerullo; Dennis Flynn; Scott Hornstein (Autor) · Independently Published · Tapa Blanda

Libro Nuevo Importado

Envío: 18 a 24 días háb.

$ 79.791$ 39.896

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 39.896

Llega entre el 18 Ago y el 27 Ago a Bogota, Cundinamarca. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line (en Inglés)"

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. The authors bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve.