Name: Pharmaceutical Marketing 4.0: Indian Context (en Inglés)
SKU: 57220758
Price: 150710.00 COP
Availability: InStock
Author: Bhangale, Vijay
ISBN: 9788196146801

portada Pharmaceutical Marketing 4.0: Indian Context (en Inglés)

Pharmaceutical Marketing 4.0: Indian Context (en Inglés)

Formato

Libro Físico

Autor

Vijay Bhangale

Editorial

Pharmamed Press

Idioma

Inglés

N° páginas

298

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2x1.8 cm

Peso

0.57 kg.

ISBN13

9788196146801

Categorías

Industrias químicas, biotecnológicas y farmacéuticas
Farmacia/prescripción/dispensación

Pharmaceutical Marketing 4.0: Indian Context (en Inglés)

Vijay Bhangale (Autor) · Pharmamed Press · Tapa Dura

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Reseña del libro "Pharmaceutical Marketing 4.0: Indian Context (en Inglés)"

The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts.Highlights of the Book - Covers marketing concepts which a pharma marketer needs to know - It focuses on latest concepts and examples - Provides frameworks that can be applied on-the-job - A summary is given at the end of each chapter for quick reference - It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare ManagementBook is for whom? - Pharma Industry Marketing Practitioners - Students undergoing a Pharmaceutical /Healthcare Management Program