Name: Pricing Decoded (en Inglés)
Price: 449038.00 COP
Availability: InStock
Author: Zatta Danilo,Kraus Maciej
ISBN: 9781032881959

Formato

Libro Físico

Editorial

Routledge

Autor

Zatta Danilo,Kraus Maciej

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Dura

ISBN13

9781032881959

N° edición

Pricing Decoded (en Inglés)

Zatta Danilo,Kraus Maciej (Autor) · Routledge · Tapa Dura

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Reseña del libro "Pricing Decoded (en Inglés)"

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world's leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.