Name: Principles of Marketing (2025) (en Inglés)
SKU: 65779404
Price: 116591.00 COP
Availability: InStock
Author: Maria Gomez Albrecht; Mark Green; Linda Hoffman
ISBN: 9781069271549

portada Principles of Marketing (2025) (en Inglés)

Principles of Marketing (2025) (en Inglés)

Formato

Libro Físico

Editorial

Independently Published

Autor

Maria Gomez Albrecht; Mark Green; Linda Hoffman

Idioma

Inglés

N° páginas

700

Encuadernación

Tapa Blanda

ISBN13

9781069271549

Principles of Marketing (2025) (en Inglés)

Maria Gomez Albrecht; Mark Green; Linda Hoffman (Autor) · Independently Published · Tapa Blanda

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Reseña del libro "Principles of Marketing (2025) (en Inglés)"

Includes all Errata as of January 2025. Principles of Marketing (2025) is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.