Name: Public Relations as Activism: Postmodern Approaches to Theory & Practice (Routledge Communication Series) (en Inglés)
Price: 221185.00 COP
Availability: InStock
Author: Derina R. Holtzhausen
ISBN: 9780415743815

portada Public Relations as Activism: Postmodern Approaches to Theory & Practice (Routledge Communication Series) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Derina R. Holtzhausen

Categoría

Negocios e Inversiones

Año

2013

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Blanda

ISBN13

9780415743815

N° edición

Public Relations as Activism: Postmodern Approaches to Theory & Practice (Routledge Communication Series) (en Inglés)

Derina R. Holtzhausen (Autor) · Routledge · Tapa Blanda

Libro Físico

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Ahorras: $ 221.185

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Reseña del libro "Public Relations as Activism: Postmodern Approaches to Theory & Practice (Routledge Communication Series) (en Inglés)"

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.