Name: Public Relations Theory Iii: In the age of Publics (Routledge Communication Series) (en Inglés)
SKU: 55671003
Price: 708397.00 COP
Availability: InStock
Author: Erich Sommerfeldt (Editor), Carl H. Botan (Editor)
ISBN: 9780367693282

portada Public Relations Theory Iii: In the age of Publics (Routledge Communication Series) (en Inglés)

Public Relations Theory Iii: In the age of Publics (Routledge Communication Series) (en Inglés)

Formato

Libro Físico

Editorial

Taylor & Francis 2023-02-22, London,

Autor

Erich Sommerfeldt (Editor), Carl H. Botan (Editor)

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9780367693282

Public Relations Theory Iii: In the age of Publics (Routledge Communication Series) (en Inglés)

Erich Sommerfeldt (Editor), Carl H. Botan (Editor) (Autor) · Taylor & Francis 2023-02-22, London, · Tapa Dura

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Reseña del libro "Public Relations Theory Iii: In the age of Publics (Routledge Communication Series) (en Inglés)"

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.