Name: Quality in Services: Analysing the Perception of Wholesale Customers (en Inglés)
Price: 273123.00 COP
Availability: InStock
Author: Costa Santos, David ; F. Ramos Filho, Augusto
ISBN: 9786206871231

portada Quality in Services: Analysing the Perception of Wholesale Customers (en Inglés)

Quality in Services: Analysing the Perception of Wholesale Customers (en Inglés)

Formato

Libro Físico

Autor

David Costa Santos

Augusto F. Ramos Filho

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.10 kg.

ISBN13

9786206871231

Categorías

Ventas y marketing

Quality in Services: Analysing the Perception of Wholesale Customers (en Inglés)

David Costa Santos (Autor) · Augusto F. Ramos Filho (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Quality in Services: Analysing the Perception of Wholesale Customers (en Inglés)"

Quality is important in all areas of the economy, but in the service sector it occupies a more prominent and very specific place, since before the consumer perceives the product, the service provided by the organisation is the first impression the customer will have. The general aim of this study was to assess customers' perceptions of the quality of the services provided by the Rota do Mar (head office) and Moda Center shops in Santa Cruz do Capibaribe - PE. In order to achieve the proposed objective, the methodology used was descriptive, explanatory, applied, bibliographical, case study and field research. The instrument used was a survey containing one (1) open and easy-to-understand question, which allowed a sample of eighty-one (81) wholesale customers to express their opinions on what could be done to improve the quality of the services provided by Rota do Mar.