Name: Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) (en Inglés)
SKU: 18774873
Price: 368182.00 COP
Availability: InStock
Author: Eric Norberg
ISBN: 9780240802343

portada Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) (en Inglés)

Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) (en Inglés)

Formato

Libro Físico

Editorial

Focal Press

Autor

Eric Norberg

Año

1996

Idioma

Inglés

N° páginas

191

Encuadernación

Tapa Blanda

ISBN

0240802349

ISBN13

9780240802343

N° edición

Categorías

Grabación y reproducción de música

Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) (en Inglés)

Eric Norberg (Autor) · Focal Press · Tapa Blanda

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Reseña del libro "Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) (en Inglés)"

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication. Shows radio programmers how to work toward acheiving specific objectivesCoveys the principles of agressive radio programmingPart of the Broadcasting & Cable series