Name: Retail Product Management: Buying and Merchandising (en Inglés)
Price: 917188.00 COP
Availability: InStock
Author: Rosemary Varley
ISBN: 9780415577571

portada Retail Product Management: Buying and Merchandising (en Inglés)

Retail Product Management: Buying and Merchandising (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Rosemary Varley

Idioma

Inglés

N° páginas

300

Encuadernación

Tapa Dura

ISBN13

9780415577571

N° edición

Retail Product Management: Buying and Merchandising (en Inglés)

Rosemary Varley (Autor) · Routledge · Tapa Dura

Libro Nuevo Importado

Envío: 14 a 20 días háb.

$ 1.834.377$ 917.188

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 917.188

¡Envío Gratis! Llega entre el 08 Jul y el 17 Jul a Bogota, Cundinamarca. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Retail Product Management: Buying and Merchandising (en Inglés)"

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.