Name: Revenue Management: Hard-Core Tactics for Market Domination (en Inglés)
Price: 60522.00 COP
Availability: InStock
Author: Robert G. Cross
ISBN: 9780767900331

portada Revenue Management: Hard-Core Tactics for Market Domination (en Inglés)

Revenue Management: Hard-Core Tactics for Market Domination (en Inglés)

Formato

Libro Físico

Editorial

Crown Business

Autor

Robert G. Cross

Año

1997

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Blanda

Peso

ISBN

0767900332

ISBN13

9780767900331

Categorías

Gestión financiera de las sociedades

Revenue Management: Hard-Core Tactics for Market Domination (en Inglés)

Robert G. Cross (Autor) · Crown Business · Tapa Blanda

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Reseña del libro "Revenue Management: Hard-Core Tactics for Market Domination (en Inglés)"

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.