Name: Sensory marketing in a digital context (en Inglés)
Price: 202449.00 COP
Availability: InStock
Author: Antonini, Yanne
ISBN: 9786203678390

portada Sensory marketing in a digital context (en Inglés)

Sensory marketing in a digital context (en Inglés)

Formato

Libro Físico

Autor

Yanne Antonini

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.12 kg.

ISBN13

9786203678390

Categorías

Ventas y marketing

Sensory marketing in a digital context (en Inglés)

Yanne Antonini (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Sensory marketing in a digital context (en Inglés)"

During the last few years, companies have evolved and progressed a lot thanks to the massive arrival of digital technology and its functionalities bringing them new ways of working.Marketing has also evolved from mass marketing, which did not care about consumer expectations, to experiential and sensory marketing, which takes into account the emotions and real needs of customers.The objective of this research paper is to know how to improve the sensory experience of the consumer through digital. But also to decipher emotions, implicit needs in the purchase path by playing on the five senses through virtual experiences, mobile applications or by using social psychology.Atmosphere and relational dimension, augmented reality and mental imagery. This research takes stock of the situation, and provides keys and avenues for progress, based on companies that are pioneers in the use of the five senses in a digital context.