Name: Signaling Family Firm Identity: Familiy Firm Identification and its Effects on job Seekers’ Perceptions About a Potential Employer (Familienunternehmen und Kmu) (en Inglés)
Price: 158136.00 COP
Availability: InStock
Author: Sandra Wolf
ISBN: 9783658206710

portada Signaling Family Firm Identity: Familiy Firm Identification and its Effects on job Seekers’ Perceptions About a Potential Employer (Familienunternehmen und Kmu) (en Inglés)

Signaling Family Firm Identity: Familiy Firm Identification and its Effects on job Seekers’ Perceptions About a Potential Employer (Familienunternehmen und Kmu) (en Inglés)

Formato

Libro Físico

Editorial

Springer Gabler

Autor

Sandra Wolf

Idioma

Inglés

N° páginas

181

Encuadernación

Tapa Blanda

ISBN13

9783658206710

N° edición

Signaling Family Firm Identity: Familiy Firm Identification and its Effects on job Seekers’ Perceptions About a Potential Employer (Familienunternehmen und Kmu) (en Inglés)

Sandra Wolf (Autor) · Springer Gabler · Tapa Blanda

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Reseña del libro "Signaling Family Firm Identity: Familiy Firm Identification and its Effects on job Seekers’ Perceptions About a Potential Employer (Familienunternehmen und Kmu) (en Inglés)"

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.