Name: Soar: How the Best Airline Brands Delight Customers and Inspire Employees (en Inglés)
Price: 72870.00 COP
Availability: InStock
Author: Nigam, Shashank
ISBN: 9781940858142

portada Soar: How the Best Airline Brands Delight Customers and Inspire Employees (en Inglés)

Soar: How the Best Airline Brands Delight Customers and Inspire Employees (en Inglés)

Formato

Libro Físico

Autor

Shashank Nigam

Editorial

Ideapress Publishing

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Dura

Dimensiones

20.4 x 14.0 x 2.4 cm

Peso

0.41 kg.

ISBN13

9781940858142

Categorías

Negocios internacionales
Ventas y marketing
Industrias del transporte
Aeronáutica y aviación

Soar: How the Best Airline Brands Delight Customers and Inspire Employees (en Inglés)

Shashank Nigam (Autor) · Ideapress Publishing · Tapa Dura

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Reseña del libro "Soar: How the Best Airline Brands Delight Customers and Inspire Employees (en Inglés)"

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.