Name: Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis) (en Inglés)
Price: 284626.00 COP
Availability: InStock
Author: Evangelos Christou
ISBN: 9781138247598

portada Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Evangelos Christou

Año

2016

Idioma

Inglés

N° páginas

338

Encuadernación

Tapa Blanda

ISBN13

9781138247598

N° edición

Categorías

Hosteleria

Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis) (en Inglés)

Evangelos Christou (Autor) · Routledge · Tapa Blanda

Libro Físico

$ 284.626

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Ahorras: $ 153.260

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis) (en Inglés)"

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.