Name: Sport Management in the Ibero-American World: Product and Service Innovations (World Association for Sport Management Series) (en Inglés)
SKU: 63492579
Price: 257514.00 COP
Availability: InStock
Author: Cepeda Carrión Gabriel,García-Fernández Jerónimo,Zhang James J.
ISBN: 9781032482408

portada Sport Management in the Ibero-American World: Product and Service Innovations (World Association for Sport Management Series) (en Inglés)

Sport Management in the Ibero-American World: Product and Service Innovations (World Association for Sport Management Series) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Cepeda Carrión Gabriel,García-Fernández Jerónimo,Zhang James J.

Idioma

Inglés

N° páginas

302

Encuadernación

Tapa Blanda

ISBN13

9781032482408

N° edición

Sport Management in the Ibero-American World: Product and Service Innovations (World Association for Sport Management Series) (en Inglés)

Cepeda Carrión Gabriel,García-Fernández Jerónimo,Zhang James J. (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Sport Management in the Ibero-American World: Product and Service Innovations (World Association for Sport Management Series) (en Inglés)"

This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.