Reseña del libro "Start It, Grow It, Sell It: The Journey of Business (en Inglés)"
Do you want to start your business? Afraid to do so? Need a little nudge to do it?Our advice: Go for it! And we have just the book for you-Start It, Grow It, Sell It: The Journey of Business. It's our business literacy guide, and we wrote it just for you.We're seasoned authors and tested business people, with more than sixty years of combined business experience. In our guide, we take complex topics and relate them to practical matters-for you, the budding entrepreneur. Remember: With greater understanding comes greater confidence, and with greater confidence comes a greater likelihood of success!We want you to develop functional business literacy and an understanding of the Journey of Business. The core of our book focuses on business literacy and the interconnection of what we call the Fab Five topics (Economics, Accounting, Finance, Law, and Communication) in the Journey of Business.In our guide, we share many ideas and concepts to build business literacy and financial awareness. And we believe that entrepreneurs should be Working on the Business while Working in the Business. Doing so is necessary to ensure sustainable growth, strong business results, and enhanced value. To bring our concepts to life, we introduce you to Nelli and Harvey, a young couple with dreams and aspirations. They want to start and grow a business. Eventually, they hope to transfer the business, perhaps through a sale, in the future when the time is right.Nelli and Harvey had a good upbringing, yet they were never really taught the topics and concepts shared in this book. As they often say: "Reading the business section of newspapers is like reading a foreign language." Understanding the basics of budgets, financial statements, and other topics will be part of their journey.As Nelli and Harvey toggle between Wall Street and Main Street topics, we share, expand upon, and develop the Fab Five disciplines of business. The case study for their new business is All About Health, "Where Food, Fitness, and Family Come Together."Nelli and Harvey, understand and contribute to our nation's free market structure. As they show us by their example, free-market companies invest capital, take on debt and navigate business cycles and competition to earn a profit and create wealth from new capital investment. The wealth they generate is frequently reinvested locally.Entrepreneurs create well over half of our country's new jobs each year. Nelli and Harvey innovate, continuously learn and develop intellectual capital. Nelli and Harvey offer their ideas and concepts, our best individual currency!Literacy of any kind will remain largely possible only if we are free to learn, make decisions and choose careers as do Nelli and Harvey. Our daily liberty is, therefore, crucial to our personal and collective journeys. Liberty, a pillar of democracy and a free-market economy, sets the stage for our free markets and our young couple's journey in business.Business is, indeed, a foreign language that requires literacy, preparation and planning to understand. Starting or running a business requires both literacy and legitimacy-especially with banks and/or investors-as 80 percent of businesses fail in the first five years. We hope our guide will contribute toward improving that success rate!With literacy comes mastery and value creation over decades of preparation and execution. And with this mastery comes successful, legitimate careers that provide ample rewards and enduring legacies for family and community.In doing so, we are truly focused on the things that matter most as we travel our life's Journey. We wish you well on your journey ahead, as you Take the Next Step in your Journey of Business!
