Libro Strategic Market Management De Aaker, David A. ; Moorman, Christine

Formato

Libro Físico

Autor

David A. Aaker

Christine Moorman

Editorial

Wiley

Año

2017

Idioma

Inglés

N° páginas

400

Encuadernación

Tapa Blanda

ISBN13

9781119392200

N° edición

0011

Categorías

Marketing

Strategic Market Management

David A. Aaker (Autor) · Christine Moorman (Autor) · Wiley · Tapa Blanda

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Reseña del libro "Strategic Market Management"

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.