Name: Sun tzu Strategies for Selling: How to use the art of war to Build Lifelong Customer Relationships (en Inglés)
Price: 122395.00 COP
Availability: InStock
Author: Michaelson, Gerald ; Michaelson, Steven
ISBN: 9780071427302

portada Sun tzu Strategies for Selling: How to use the art of war to Build Lifelong Customer Relationships (en Inglés)

Formato

Libro Físico

Autor

Gerald Michaelson

Steven Michaelson

Editorial

McGraw-Hill Companies

Año

2003

Idioma

Inglés

N° páginas

230

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.3 x 1.6 cm

Peso

0.34 kg.

ISBN

0071427309

ISBN13

9780071427302

N° edición

Categorías

Recursos humanos
Publicidad

Sun tzu Strategies for Selling: How to use the art of war to Build Lifelong Customer Relationships (en Inglés)

Gerald Michaelson (Autor) · Steven Michaelson (Autor) · McGraw-Hill Companies · Tapa Blanda

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$ 185.447

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Sun tzu Strategies for Selling: How to use the art of war to Build Lifelong Customer Relationships (en Inglés)"

Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales