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Surviving a Startup (en Inglés)
Joel Houston
(Autor)
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Endeavor Literary Press
· Tapa Blanda
Surviving a Startup (en Inglés) - Houston, Joel
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Reseña del libro "Surviving a Startup (en Inglés)"
Survive. That's what the owners of startups and small businesses must do-or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees. After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.In this witty, gritty book, readers will learn about: - Embracing risk with wisdom- Cultivating authentic customer relations- Developing a positive business culture- Supporting all-important operations- Simple approaches to marketing- Sustaining a healthy work-life balance- And . . . the "cogs" in the global supply chain that enable the world to survive (literally)Surviving a Startup is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel's), small markets, and for many other hardworking entrepreneurs who keep the global economy running.
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