Name: Tactical Inclusion: Difference and Vulnerability in U. S. Military Advertising (en Inglés)
Price: 139789.00 COP
Availability: InStock
Author: Jeremiah Favara
ISBN: 9780252087820

portada Tactical Inclusion: Difference and Vulnerability in U. S. Military Advertising (en Inglés)

Formato

Libro Físico

Editorial

University Of Illinois Press

Autor

Jeremiah Favara

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

ISBN13

9780252087820

N° edición

Tactical Inclusion: Difference and Vulnerability in U. S. Military Advertising (en Inglés)

Jeremiah Favara (Autor) · University Of Illinois Press · Tapa Blanda

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Reseña del libro "Tactical Inclusion: Difference and Vulnerability in U. S. Military Advertising (en Inglés)"

The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military.