Name: That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business (en Inglés)
Price: 52290.00 COP
Availability: InStock
Author: Bishop, Eric ; Pinera, Mercedes ; Alcisto, Trisha
ISBN: 9781979314664

portada That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business (en Inglés)

That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business (en Inglés)

Formato

Libro Físico

Autor

Ilustrado por

Editorial

Idioma

Inglés

N° páginas

146

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.8 cm

Peso

0.20 kg.

ISBN13

9781979314664

Categorías

Ventas y marketing

That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business (en Inglés)

Eric Bishop (Autor) · Trisha Alcisto (Ilustrado por) · Mercedes Pinera (Ilustrado por) · Createspace · Tapa Blanda

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Reseña del libro "That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business (en Inglés)"

If you want to learn how marketing is done, this book is a start-to-finish guide for building a marketing plan. You'll see a highly-effective approach for creating your marketing strategy and growing your business in an ever-changing environment. Included are easy-to-follow instructions for the 6 steps you'll need to build a powerful marketing plan. 1. Identify the Problems to Solve 2. Answer Four Simple Questions 3. Define the Current Customer Journey 4. Design a Better Experience 5. Build a Minimally Viable Offering 6. Launch and Refine The authors show you how to use agile business techniques and rapid iteration to hit a bullseye with your organization's products or services. It's everything you need to know to jump-start your business. You can use these steps to improve the performance of any organization, whether it's a for-profit business, a nonprofit institution, or any other type of entity. The story in this book is based on the co-authors' combined forty years of experience in consumer products companies and marketing agencies. While the book is written in story format, the authors provide practical examples to help you engage customers, clients, donors, volunteers, or anyone else you want to attract. Topics Covered: ✔️ Looking Outside Your Comfort Zone ✔️ Challenging the Status Quo ✔️ Forming Alliances ✔️ Collaborating with Your Counterparts ✔️ Asking Basic Questions ✔️ Defining Your Customer Journey ✔️ Developing Your Prototype Offering ✔️ Launching a Digital Media Campaign ✔️ Leveraging Agile Business Practices ✔️ Rapidly Iterating for Continuous Improvement