Name: The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand (en Inglés)
SKU: 66819925
Price: 61466.00 COP
Availability: InStock
Author: Young, Mark; Hardy, Benjamin
ISBN: 9781968339920

Formato

Libro Físico

Editorial

Legacy Launch Pad Publishing

Autor

Young, Mark; Hardy, Benjamin

Idioma

Inglés

N° páginas

218

Encuadernación

Tapa Blanda

Dimensiones

21.6x14x1.3 cm

ISBN13

9781968339920

The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand (en Inglés)

Young, Mark; Hardy, Benjamin (Autor) · Legacy Launch Pad Publishing · Tapa Blanda

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Reseña del libro "The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand (en Inglés)"

What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands.In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.Distilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning.A must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space.