Name: The Body Washer: A Marketing Plan for the United Arabic Emirates (en Inglés)
SKU: 62824895
Price: 95673.00 COP
Availability: InStock
Author: Matthias Beer
ISBN: 9783656509684

portada The Body Washer: A Marketing Plan for the United Arabic Emirates (en Inglés)

The Body Washer: A Marketing Plan for the United Arabic Emirates (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Matthias Beer

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783656509684

The Body Washer: A Marketing Plan for the United Arabic Emirates (en Inglés)

Matthias Beer (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "The Body Washer: A Marketing Plan for the United Arabic Emirates (en Inglés)"

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of applied sciences, Munich, course: MBA, language: English, abstract: The Body-Washer has been introduced to the European market just lately aiming for the healthcare sector. Due to the versatile concept of the product and the ease of use additional interest from the hotel sector and from private households for wellness and nursing purposes arises. Furthermore, the Arabic peninsula, in particular from the UAE, has signaled interest in the unique product. Subsequently the UAE market in this regards is analyzed from two different perspectives. The analysis was done on a micro- as well as on a macro-environmental view. The investigations are on the company itself, the suppliers as well as customers and competitors on the one hand side and local aspects such as political, economic and social trends on the other. Together with the SWOT analysis of the product with respect to the UAE market a marketing strategy has been developed. As part of the marketing strategy, a market segmentation was done in order to derive the target market for the Body Washer in the UAE, the health care as well as the tourism sector. For the target market segments a "4P" analysis (price, product, place and promotion) has been done followed by an implementation plan accordingly. The conclusion and the ITM checklist are finalizing the marketing assignment on the Body Washer marketing plan for the UAE summarizing the main aspects.