Name: The Compound Customer (en Inglés)
SKU: 69121423
Price: 87864.00 COP
Availability: InStock
Author: Bernard Schrembs
ISBN: 9798175345576

portada The Compound Customer (en Inglés)

Formato

Libro Físico

Editorial

Independently published

Autor

Bernard Schrembs

Idioma

Inglés

N° páginas

180

ISBN13

9798175345576

The Compound Customer (en Inglés)

Bernard Schrembs (Autor) · Independently published · Libro Físico

Libro Nuevo Importado

Envío: 16 a 22 días háb.

$ 146.441$ 87.864

-40%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 87.864

Llega entre el 03 Nov y el 12 Nov a Bogota, Cundinamarca. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "The Compound Customer (en Inglés)"

Winning the customer is only the beginning.The most expensive customer you lose is often the one you thought was safe.A major account keeps ordering, but access is narrowing. A competitor gets one small opening. Service problems become normal. A strong relationship depends on one person. A profitable customer quietly becomes expensive to serve. By the time the loss becomes obvious, the weakening may have been underway for months.The Compound Customer gives B2B salespeople, account managers, sales leaders, business-development professionals, and owner-sellers a practical system for what happens after the first sale.Built around five commercial jobs-Prove the Value, Deepen the Account, Protect the Base, Earn Expansion, and Multiply the Relationship-the book shows how to turn customer history into better commercial decisions instead of relying on vague loyalty, habit, or relationship strength.You'll learn how to prove realized value after the sale; build relationships deeper than one contact; spot weakening signals before revenue drops; manage re-decisions, rebids, price pressure, and competitor openings; separate earned expansion from account extraction; protect pricing and cost-to-serve; manage concentration risk; earn introductions and references; and use practical tools for reviews, recovery, growth planning, pricing, and portfolio management.The book includes worked examples across service businesses, industrial distribution, manufacturing, and professional services, plus a complete set of practical account-management tools.The Compound Customer is The Schrembs Sales System(TM) - Book Two. It begins where The Eight-Step Sale ends.Keep What You Win. Grow What You Earn.