Name: The Corporate Social Mind: How Companies Lead Social Change From the Inside out (en Inglés)
Price: 114133.00 COP
Availability: InStock
Author: Feldmann, Derrick ; Alberg-Seberich, Michael
ISBN: 9781734324808

portada The Corporate Social Mind: How Companies Lead Social Change From the Inside out (en Inglés)

Formato

Libro Físico

Autor

Derrick Feldmann

Michael Alberg-Seberich

Editorial

Fast Company Press

Año

2020

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Dura

Dimensiones

22.9 x 16.0 x 2.3 cm

Peso

0.45 kg.

ISBN13

9781734324808

Categorías

Comunicación y presentación empresarial

The Corporate Social Mind: How Companies Lead Social Change From the Inside out (en Inglés)

Derrick Feldmann (Autor) · Michael Alberg-Seberich (Autor) · Fast Company Press · Tapa Dura

Libro Físico

$ 114.133

$ 181.164

Ahorras: $ 67.031

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Corporate Social Mind: How Companies Lead Social Change From the Inside out (en Inglés)"

One Voice, United Efforts, and a Social Mindset The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset--one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You'll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.