Name: The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services (en Inglés)
SKU: 52823560
Price: 115402.00 COP
Availability: InStock
Author: Frankenberger, Karolin ; Mayer, Hannah ; Reiter, Andreas
ISBN: 9781119701309

portada The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services (en Inglés)

The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services (en Inglés)

Formato

Libro Físico

Autor

Karolin Frankenberger

Hannah Mayer

Andreas Reiter

Editorial

Wiley

Año

2020

Idioma

Inglés

N° páginas

384

Encuadernación

Tapa Blanda

Dimensiones

23.4x18.5x3 cm

Peso

0.59 kg.

ISBN13

9781119701309

N° edición

Categorías

Economía del desarrollo y economías emergentes
Toma de decisiones en la gestión de empresas
Teoría y comportamiento organizativos

The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services (en Inglés)

Karolin Frankenberger (Autor) · Hannah Mayer (Autor) · Andreas Reiter (Autor) · Wiley · Tapa Blanda

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Reseña del libro "The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services (en Inglés)"

Bring your company into the digital era without compromising your core business In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing - and digitizing - the legacy business. The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions: Crafting a flexible organization Using technology as a driver Designing the necessary processes Building transformational leaders "Right-skilling" the workforce of the future Galvanizing cultural change The Digital Transformer's Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page. Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors' own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.